Product Photography
During my time at Golden Steer, I honed my photography skills by working on product and food photography, with a particular focus on CPG as we introduced seasonings and compound butters.
Photos include lightbox photos, stylized ingredient photos, and combined food and product shots.
SKILL SETS:
Conceptualization
Art Direction
Photography
Retouching
Digital Tools:
Photoshop Raw
Lightroom
Lightroom Classic
Food and Product
COMBINED SHOTS
My final photoshoot with Golden Steer was to launch their subscription program. The goal was to showcase all products, from seasonings to compound butters and steaks.
As the Art Director, I was fully immersed from concept to execution. I created checklists for Operations and the Kitchen Team, set up all equipment for the shoot, captured the final photo and variants, and retouched the final photo to ensure it matched our initial plan.
Product Launches
LIGHTBOX AND STYLED IMAGES
To bring Golden Steer's new products to life, I conceptualized and executed stylized photo shoots for each seasoning and compound butter. I experimented with different compositions, incorporating hands and ingredient shots to create an emotional connection with the audience.
With each new product, I strived to capture its unique flavor profile and visual appeal, making sure the photos were as enticing as the products.
