Integrating E-comm for Portfolios

I've recently taken on a meaningful project: developing my mom’s professional website. My mother is a concert pianist with a significant catalog of recordings, including those released under her and my dad's label, Amapola Records. This unique setup allows us to sell her albums directly to customers, alongside conventional third-party vendors like Amazon.

The last website design was done over 15 years ago. A lot has evolved since then, especially in terms of user experience (UX) and the user-friendliness of web-building platforms. To put it simply, the landscape has transformed significantly.

I wanted her website to be more than just a place to read her biography and contact her. This website was a chance to showcase her full discography and offer customers the chance to purchase directly. The first task was to organize each CD and categorize them based on the recording labels. Albums outside of my parents' label cannot be sold directly through the website. By implementing an efficient sorting system and a clear disclaimer, we've made it easy for visitors to understand which albums are available for direct purchase.

With this foundational work complete, we've been able to build an e-commerce section dedicated to these specific CDs. While we're still in the process of refining product descriptions, the website now offers a straightforward overview of the available albums.

As we continue to fine-tune the website, I look forward to seeing how I can take my learnings on this project and apply it with future clients.