←SHORT-FORM VIDEOS

In addition to creating video ads, I produced diverse short-form videos ranging from organic social content to YouTube tutorials.

Digital Tools:

  • Premiere Pro

  • After Effects

  • Audition

SKILL SETS:

  • Conceptualization

  • Filming

  • Video Editing

More Than Informative

MAKE MASTERCLASSES ENGAGING

The Bambino Masterclass was my first foray into longer video projects, providing a unique challenge for me to showcase my video editing skills. Prior to this, my experience had been limited to short-form social and ad content.

Working alongside Pathfinder Productions, we compiled footage from two filming days to create a condensed video that would keep viewers engaged. I took on the role of not only editing, but also adding illustrations and motion graphics.

The masterclass had originally been planned to be a half-hour-long, but during editing the team unanimously decided to condense it to under 10 minutes. Through this project, I learned valuable lessons on rendering, file organization, and effective storytelling, which led to success with future filmings.

Introducing New Products

PARTNERING WITH INFLUENCERS

In the spring of 2022, Golden Steer partnered with award-winning Chef Chad Rosenthal to produce promotional content for two signature dinner boxes.

During filming, I captured footage from two cameras, strategically utilizing multiple angles and b-roll footage. The result was a pair of captivating tutorials that showcased the exquisite dishes as well as enough footage to create repurposed content, resulting in organic content and ads on Meta.

Getting Scrappy

REPURPOSED CONTENT

Every video we filmed was repurposed into a variety of formats, including YouTube shorts, Meta ads, and condensed tutorials. As a startup with a small team, this proved not only our resourcefulness but also our talent for optimizing the reach and influence of our content.